Creating a remarketing landing page for an authority site

[bernard]

How would you do it?

Let's assume you created a custom audience in Google Analytics for people who:

1. Read an article in a product category but didn't click an outgoing link
2. Clicked an outgoing link in a product category

One thing you could do is send them back to your "Top 10 product" page, but would it better served by a more customized and unique landing page?

Some features you could include on that page:

• Top 3 products table with more graphics
• Discount codes, if available
• Feeds for new offers
• Free guide/ebook/personal consultation, then link to product from there

 

[DanielS]

I'd focus on writing sales copy that direct addresses reasons why they might not have clicked, etc. In other words, I'd write a sales page- not a blog post.