Creating Impactful Short Form Video

[chubes]

With the TikTok ban being lifted and the obvious shift towards short-form video dominance, I am trying to build up my confidence on camera and my video creation skills.

This is a thread to share resources and knowledge related to making short form videos that stand out, with viral potential.

There are several challenges here:

1. Selecting Content
Considering most of us have blogs packed with evergreen content, this part is easy. Re-purpose a solid article into video form. Since I love to write, this also allows me to keep writing "2000 word blog posts" with the intention of turning them into a video later.

2. Making the video itself
This part is hard, and as I've mentioned, is a completely different skill set than writing. There is an art to it and I am still figuring it out. I made one today and it went okay. The video is meh, but whatever. Gotta start somewhere, and learn from my mistakes.

3. Posting the video
I honestly struggle with this part. I get pretty self-conscious when I post videos of myself, I guess out of fear of judgement or failure. My friend gave me some words of wisdom today:

Eh don’t stress it. Your taking a thought out risk
Hakuna Matata

I don't have much knowledge to share since I'm still at the beginning of my journey. But, the space for discussion has been opened.

What’s worked for you? Any favorite tools or techniques for making videos?

 

[Sutra]

You already found a winner in your My Baby thread with the AI Spam on pinterest. Why aren't you focusing on that?

Perhaps you don't like the idea of AI spam and that's why you're not focusing on it. But who gives a shit. YOU FOUND A WINNER. It works now. Scale that now, make money, then when you see the tides turning use that money to go into something bigger and better with more longevity.

Or perhaps you're not focusing on it because the idea of scaling it to the size needed is too daunting. And you have no idea what to do next, intimated by the idea of having to build a team, etc, etc. Whatever it is, those are all solvable. Solve each of those issue and move forward. How much do you think you could make if you figured out how to scale it? 20k a month, 50k, a month, 100k a month, 100m a month? It's far bigger than you think. $1,000,000+ is on the other end, waiting for you. You just need to solve it. And you already have the keys and the path. So do that and nothing else. Double down, triple down, quadruple down it. Stop fucking around man.

 

[Jesse]

@Sutra hit the nail on the head, but to avoid derailing the topic of this thread, I'll address the larger picture in your My Baby(s) thread. As for what you asked about, I'll offer the following here:

• No one cares about your birthmark. It's a complete non-issue. I want to point this out first because you seem to crap your pants over it every time you're on camera. This mental hang-up colors everything else you think or do about the topic, so it's a priority to straighten out.
• I've read a few of your "2000-word blog posts." I would strongly recommend learning copywriting and how to build a productive creative process. Luke Sullivan's book "Hey Whipple, Squeeze This" is where I suggest people start with this. This will take you several weeks if you're also working full-time, but it's a foundation that you need for a lot of things (including short-form video) and don't seem to have. This solves two problems you currently have: How to come up with content ideas and how to make them good.
• Learn about the modern environment with regard to attention spans, hooks, the state of public schools (the teachers and professors subreddits are great for this) and the state of Gen Z workers. This will help you understand what you're trying to achieve with regard to catching their attention and keeping it.
• Making videos is not the big pain that you've dreamed it up to be. It's hard because you have no idea what you're doing, but all things are hard when you don't know what you're doing. I suggest starting with the free version of CapCut on PC to learn the basics of editing video. Ctrl+B is the keyboard shortcut to cut a clip.

Just learn the required skill sets, and you'll have no problem. It's not hard to beat 99 percent of people within a few months because they won't do the work.