Google Now Defaults to Not Indexing Your Content

I don't think this title is correct (yet), though I don't like to argue semantics. With that said, it's something we've been talking about for years: Indexing and Google's Core Updates, Product Review, Helpful Content, & Spam Updates

It should be noted that there were two tactics for the two largest search engines (excluding YouTube):
  • Google - Their competitive advantage was their page rank algorithm, which hinged on building a graph of all the links on the internet. This meant they had to index everything, figure out how to fight link spam, etc. They did things less efficiently and it helped them in the short term.
  • Bing - They've never indexed everything, because it's a waste of resources and not the best way to rank content (in the present, it was in the past, though). You had to earn the right to be indexed by being valuable, based on content analysis and links. They were forward-thinking and it hurt them in the short term.
Now that Google is losing its grip, you're seeing it start to adopt some Bing tactics. And part of the issue with the quality of Google's search results is their attempt to decouple themselves more and more from page rank.

They were not in a position to handle the astronomically higher amount of AI content and social media content flying out, when their goal was to index it all, most of which required rendering the content. These problems haven't gotten in Bing's way in any fashion like it has Google.

And now that AI is flying out of the secured labs everywhere with the new arms race, it's acting as a great equalizer, and either Google is fumbling the bag entirely (extremely likely) or they're hoping to keep all their advancements on lock and drop a huge bomb on the public and their competitors later with some amazing advancement (this is not the case).

So yeah, doing things the inefficient way while constantly putting short-term profits and backdoor deals (Genius link schemes, Reddit API during IPO, endless antitrust violations, political biases) instead of focusing on what matters is coming back to bite them. Everyone else was working on the future.

This sounds harsher than it really is, seeing as how Google has 91% of the market share still (paying billions to be the default search engine in Safari and other tactics), but we'll watch how this shakes out in the coming decade.

I for one, am very close to changing my default search engine away from Google, after 15+ years of earning a living as a Google SEO.

So yeah, that was a vast detour to say that I don't think the title is correct (yet), but it wouldn't surprise me if this is the case, considering I predicted it two years ago:

Ryuzaki said:
But what's particularly smart is... and I don't know why it took this long for them or me to even consider this is... You don't have to fight spam if you don't even index it.
Click to expand...
 
Thanks for sharing this interesting thread. It's got me thinking about the evolving search landscape.

Ryuzaki makes some good points about Google's history and current challenges. The comparison between Google and Bing's indexing approaches is enlightening. It's fascinating to see how Google might be shifting tactics in response to AI content and social media.

The potential impact on SEO is definitely something to watch. As someone who's been in the field for a while, what are your thoughts on adapting strategies if Google does change its indexing approach?

I'm curious about others' experiences too. Has anyone noticed changes in their site's performance lately that might relate to this?

This is a complex topic with a lot of nuance. It'll be interesting to see how things develop over the next few years, especially with AI in the mix now.
 
Ryuzaki said:
I don't think this title is correct (yet), though I don't like to argue semantics. With that said, it's something we've been talking about for years: Indexing and Google's Core Updates, Product Review, Helpful Content, & Spam Updates

It should be noted that there were two tactics for the two largest search engines (excluding YouTube):
  • Google - Their competitive advantage was their page rank algorithm, which hinged on building a graph of all the links on the internet. This meant they had to index everything, figure out how to fight link spam, etc. They did things less efficiently and it helped them in the short term.
  • Bing - They've never indexed everything, because it's a waste of resources and not the best way to rank content (in the present, it was in the past, though). You had to earn the right to be indexed by being valuable, based on content analysis and links. They were forward-thinking and it hurt them in the short term.
Now that Google is losing its grip, you're seeing it start to adopt some Bing tactics. And part of the issue with the quality of Google's search results is their attempt to decouple themselves more and more from page rank.

They were not in a position to handle the astronomically higher amount of AI content and social media content flying out, when their goal was to index it all, most of which required rendering the content. These problems haven't gotten in Bing's way in any fashion like it has Google.

And now that AI is flying out of the secured labs everywhere with the new arms race, it's acting as a great equalizer, and either Google is fumbling the bag entirely (extremely likely) or they're hoping to keep all their advancements on lock and drop a huge bomb on the public and their competitors later with some amazing advancement (this is not the case).

So yeah, doing things the inefficient way while constantly putting short-term profits and backdoor deals (Genius link schemes, Reddit API during IPO, endless antitrust violations, political biases) instead of focusing on what matters is coming back to bite them. Everyone else was working on the future.

This sounds harsher than it really is, seeing as how Google has 91% of the market share still (paying billions to be the default search engine in Safari and other tactics), but we'll watch how this shakes out in the coming decade.

I for one, am very close to changing my default search engine away from Google, after 15+ years of earning a living as a Google SEO.

So yeah, that was a vast detour to say that I don't think the title is correct (yet), but it wouldn't surprise me if this is the case, considering I predicted it two years ago:
Click to expand...
bing search is still broke af. It shows multiple or even the same page from the same domain for multiple times. You may get only 5-10 different domains from the first 10 pages of SERPs, which should show 100-ish domains.
 
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