How Do You Increase Repeat Visitors to a Review Site?

[AlexR]

QUESTION: Does anyone know of good video/article/expert on how to increase repeat visitors?

I mean how the heck do you get people back to a site that reviews vacuum cleaners or does insurance comparisons?

Once you've bought a vacuum or changed your insurance, you're not really going to go back and visit them often.

I'm really struggling with ways to increase the ratio of returning visitors for these client sites.

Does anyone know of any training/articles/videos that discuss any strategies for this?

 

[Ryuzaki]

I can't envision any tricks or tactics beyond just being extremely useful. Rtings.com is a quintessential example of what I'd envision in my head, with endless amounts of testing, visual data, and comparisons, making it a go-to resource. And at this point it's well beyond the concerns of general SEO and into having a warehouse with testing labs and employees getting it all done.

 

[secretagentdad]

Prominent form for each product line.
Subscribe to get notifications about new reviews and news for this product. / product line.

Email sub segment, announce new content for item to them.

 

[wikibum]

Consumerreports.com is a great one too!

 

[AlexR]

I can't envision any tricks or tactics beyond just being extremely useful. Rtings.com is a quintessential example of what I'd envision in my head, with endless amounts of testing, visual data, and comparisons, making it a go-to resource. And at this point it's well beyond the concerns of general SEO and into having a warehouse with testing labs and employees getting it all done.

While they're amazing, it still doesn't solve the returning visitors.

I think they get repeat visitors because of their great rankings and diverse product reviews across verticals So while they hit this metric, it's because people might look up 2 or 3 different things and end up on their site because they rank across product type ranges.

Still, why would you specifically go to Rtings.com once you've bought a vacuum, etc.? I read them because they rank, not because I took notice and return to their site to check different reviews.

This is why I'm so stumped on this!

I was thinking some newsletter or somehow trying to use social for this, or adding in a new section to the site, or pivoting somehow, but lacking some direction and looking for any ideas.

How do other affiliate sites you've seen achieve this?

 

[CCarter]

You can use customers that have bought your products/services by getting them to recommend them to their own family and friends. A referral is the most powerful sales recommendation.

This is why you keep getting newsletters and emails from places you've bought before. It's not so you can go back and by another dyson vacuum, it's so you can forward the email as a recommendations to your friends and family. They keep sending repeated messages to keep their brand in back/front of your mind.

A casual conversation comes along at a BBQ and boom you are talking about cleaning, next thing you know you are recommending dyson vacuum.

Another reason to come back is for usage instructions - videos, and maintenance knowledge.

This is covered in the Digital Strategy Crash Course.

 

[ssura]

Once you've bought a vacuum or changed your insurance, you're not really going to go back and visit them often.

When you provide a solution to a customer you actually provided them a new set of problems that needs solving.

I buy a vacuum and then I need accessories to help me better suck up rocks, sand, dirt, pet fur, and etc.

Well the vacuum store has my email or some sort of contact. They know I purchased a vacuum and lets say they even know I purchased a basic model with no additional bells and whistles.

Now they could start emailing me content about their accessories for their vacuums. Maybe one specific for animals, one for getting those hard to reach areas without moving furniture or sprawling onto the ground.

On the flip side, insurance people are constantly emailing me (i stay on so i can read their copy) and I've switch. See how they do it..

They're all trying to get you back and there's two angles they're using right there in the attach image. Like come on they say WEBINAR!

See how they're doing it?

• It's time to prioritize your [PROBLEM]
• Are you ready to grow your money [OUTCOME]

The best part is that you know what they purchased, so you should know exactly what problems the customer is still going to run into

But yeah just figure out what problems you just gave to your customers and position your other products to solve them. EAsy