Lead Gen Form Software

[finnegan]

I'm trying to pick out the right software/plugin for my blog to capture leads and send them to ActiveCampaign to build a list to market to later.

I know that AC integrates well with both Gravity Forms and Thrive Leads but they seem like vastly different software.

GF doesn't seem to have A/B testing, nor does it seem to have an easy way to make quick forms out of the box. The best thing about it seems to be how powerful it is, allowing you to create any kind of form you need.

Thrive Leads seems to be more about creating simple forms and quickly styling them so they look nice without having to use CSS. They also have A/B testing in the software.

Is this about right? Are there other plugins and such that I should consider?

What would you use in this situation if you needed:

1) Easy to create optin forms on WP site
2) A/B testing software
3) Integration with ActiveCampaign

 

[turbin3]

AC + TL hands down. Thrive Leads is simply good enough, and their product is really starting to mature. There are plenty of other options out there, and some have other features, but at the end of the day good is usually "good enough", whereas "perfect" is often the enemy of making quick forward progress.