Pagination Yes or No?

[Frequencies]

Because a page had a high bounce rate, I decided to apply pagination.

The page includes 2000 words with a total description, affiliate links, images, links to movies and links to other relevant sites. In my eyes, not surprising that the bounce rate is high.

By using pagination (<! - Next page ->), the bounce rate has almost halved. Is this important to this page?

The only benefits I see:

• Ads may be more visible.
• Faster loading time of the (first) page:

The cons I see:

1. To read the complete article, there is more time / loading time required
2. The article is less clear
3. Perhaps a less powerful on page SEO?

What do you think about the use of (<! - Next page ->) on this page?

Thanks in advance!

 

[Ryuzaki]

In terms of organic traffic, cutting the bounce rate may have helped, but there's the trade-off where you've placed some of your relevant content on a second page too. I agree with your cons. I don't think your first point is too harmful, since those who are actually going to read it can wait another 500ms. Those who weren't going to weren't going to anyways.

The only reason I'd ever do pagination at this point, myself, is if I was trying to push massive amounts of display ads on my users. I'd double/triple/infinity the number of impressions this way. But it also depends on the niche too.

 

[nanexo]

Normally apart from organic benefits people add pagination to increase the number of ad views, see NY times, mashable etc where list posts are divided.

You could however code something which would show the page without pagination if a certain button "click here to see full page" or something similar to at least give that option to your regular readers just make sure to use canonicalization if this results in another url.