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Search Engine Journal: https://www.searchenginejournal.com/google-shut-compare-products-march-23/157163/
SEJ has reported on an announcement made by Google that they are going to axe their entire "Compare Products" platform by the end of March 2016.
They were doing things like this:
and
They were generating leads for companies in the travel, finance, insurance, and mortgage industries.
Word on the street is it didn't generate enough monies to compensate for eating up Adwords space along with these guys not paying for Adwords for those search terms.
It very well may have been a success but the split test showed not-having it was a better success.
I'm sure the problem doubled when they removed the Right Hand Side ads earlier this month.
SEJ has reported on an announcement made by Google that they are going to axe their entire "Compare Products" platform by the end of March 2016.
In non-double-speak language, Compare Products means CPA offers.
They were doing things like this:
and
They were generating leads for companies in the travel, finance, insurance, and mortgage industries.
Word on the street is it didn't generate enough monies to compensate for eating up Adwords space along with these guys not paying for Adwords for those search terms.
It very well may have been a success but the split test showed not-having it was a better success.
I'm sure the problem doubled when they removed the Right Hand Side ads earlier this month.
