this exactly, I saw a complete rollback on the hit I took, I took a 40% hit on previous update, this one bumped me 50%, with the 10% I assume was natural growth. Hope they don't try that again since my biggest hit was to my info content not my reviews.
I have also noticed a very clear 30% drop in one website starting May 18th.
One of my sites is seeing almost exactly this. Keywords that have been stable for years literally dropped from top 3 to 50 or worse.
@Barry this is exactly what I’m seeing. I’m going to give it a week or two.I'm down more than 50% on my main site.
Agree with @blackcanary - looks like a sitewide algorithmic penalty. Our sites have for sure tripped a filter of some kind, looks a lot like the December update. It's as though the filter zero's your site's Page Rank score, many pages fall to page 2, 3, or beyond.
But some of the drops I've seen on my site are just ridiculous.
This page dropped from #1 to not even ranking in the top 100. This page was not ranking for a commercial keyword, nor was the page monetized in any way - no ads or affiliate links.
Strange how a page on a clean site can go from being the single most relevant page for a search query, to not even being worthy of ranking inside the top 100.
A good number of pages on the site have dropped like this, none have affiliate links or ads, or anything shady going on - just clean, highly relevant, stable pages - gone, just like that.
Another solid top #5 page dropped off a cliff.
Suppose it's time to analyse the pages that have taken the top spots and replaced my site, and see if I can figure out what has tripped this filter.
Wed is the last day I can see on my end.
Not so much. About 30% affiliate content. It did get hit with the product review update but bounced back in the last one. It's down about 70% now.
I'm seeing changes based on this too. Some are referencing forum posts like 8 years old with out of date info too. Hopefully Google realises this new SERP features are not useful.
