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Screenshots are from Surfer SEOHello! What software is used for content analysis (content score calculation)?
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Screenshots are from Surfer SEOHello! What software is used for content analysis (content score calculation)?
onsite EEAT meaning, outgoing links to authoritative sites?This does look like a technical SEO problem to me too, largely one of indexation, BUT I've investigated dozens of these sites now and I've yet to run into that problem or anything obvious going on in robots.txt, etc. What I can say for sure is they all suffer very horrible on-site EEAT signals, or rather a lack thereof.
It's been moot since Wordpress launched. Wordpress by default pings a bunch of "ping aggregators" that Google crawls regularly. That's how Google quickly indexes new content that isn't using Search Console with a submitted sitemap. They aren't standing by with crawlers hitting homepages constantly waiting to see new posts. They just crawl these big ole universal RSS feeds.oddball question on indexing...
ive been using a pubsubhub plugin for years out of habit at this point if nothing else tbh, every since it was first proposed, quite a while ago now, that it helped notify search engines and index things quicker/better
is that a moot point now?
ThanksIt's been moot since Wordpress launched. Wordpress by default pings a bunch of "ping aggregators" that Google crawls regularly. That's how Google quickly indexes new content that isn't using Search Console with a submitted sitemap. They aren't standing by with crawlers hitting homepages constantly waiting to see new posts. They just crawl these big ole universal RSS feeds.
If you look at Wordpress's Dashboard and go to Settings > Writing you'll find this:
You can add a ton more "services" aka Ping sites to the list if you desire. No need for extra plugins and all that.
What's confirming this is the Mediavine Facebook groups (which you get invited to when you get into Mediavine) is now on fire with everyone complaining they're losing 50% traffic in the past couple of weeks. And they've determined amongst themselves that it has now come to the travel vertical (and not food / recipe sites yet, but that'll be the second and big confirmation).
Isn't this more to do with the Product Reviews algorithm morphing into the 'Reviews' algorithm and specifically within travel - publishers writing about experiences in places they have never actually visited?What's confirming this is the Mediavine Facebook groups (which you get invited to when you get into Mediavine) is now on fire with everyone complaining they're losing 50% traffic in the past couple of weeks. And they've determined amongst themselves that it has now come to the travel vertical (and not food / recipe sites yet, but that'll be the second and big confirmation).
EEAT isn't some single algorithmic thing like "Product Reviews" or "Helpful Content" or "Core Web Vitals", etc. It's a much higher-order, over-arching thing, like Page Rank. Every single update we've had that's been named for the past couple of years has had EEAT aspects wrapped up in it, as I'm sure dozens or hundreds of other variables that get re-weighted each time.Isn't this more to do with the Product Reviews algorithm morphing into the 'Reviews' algorithm and specifically within travel - publishers writing about experiences in places they have never actually visited?
Yeah, I didn't mean it to be that bad. I just mean that it's not going to be surprising that a lot of companies, sites, entrepreneurs, etc. won't be able to continue operating at 50% of their current revenues and close the shutters.That's some blackpilling from @Ryuzaki.
Stopping posting altogether seems unwise as things will change in the future. But maybe they couldn't survive the war of attrition. I'm going to drop my publication rate by 33%, which is still more than I was doing before all this went down, but I'm going to start putting more irons in the fire and find new streams of revenue. This is the time to do that sort of thing. Then if the original stream returns, you're now sitting on two more.
Lol, I agree with everything you said here, particularly the bolded.I think things are probably more grim out there than they seem. People just won't admit it. I know a ton of guru sites that are slaughtered to like 25% of the traffic they had, and they're carrying on like normal because they don't want to stop selling their courses and all that. But magically "they just don't have time to do their case study revenue reports any more". I think it's worse out there than it appears, but not total death and destruction, just half of it.
@bolded,Yeah, I guess I'm as much guilty of not wanting to learn new tricks as any other old dog, but we all have to move forward eventually.
To where?
Services (local), creative work (Substack), coding tools and mini-SaaS, expert niche sites, video (TikTok/Youtube/Insta) etc.
Lucky you. Your case is better than for many people, and it being likely due to seasonal variations makes it even better.Personally, I am down maybe 20% on average over the last 2 months only, but think it's more seasonal than anything else for my properties.
If not to create websites, how do you mean then? Taking away clicks to our sites by answering questions for the user in the serps directly or...?That's some blackpilling from @Ryuzaki.
On the one hand, it's obvious to me that ChatGPT and AI is a huge game changer, but perhaps not to create websites. I know for sure that AI is the only thing you can't afford to not focus on.
If not to create websites, how do you mean then? Taking away clicks to our sites by answering questions for the user in the serps directly or...?
Here's where I'm currently at and where I plan on going in line with this , and the other related posts in this thread...Services (local), creative work (Substack), coding tools and mini-SaaS, expert niche sites, video (TikTok/Youtube/Insta) etc.
Ideally that would be possible. Sell leads, sell services, sell coaching, sell content, sell entertainment.
My current website projects are sort of based on this idea, that they should integrate in my life as a whole. I do these hobbies and I have this expertise and I would be ok with my face being associated with these websites. Next is to embrace the Tok and the Tube. Doesn't even have to be your face on it. Spencer from Niche Pursuits I think does a faceless Youtube channel now.
What do you mean by 'local sites' that aren't even on the same continent? Specifically in the travel and other ymyl niches or more broad spectrum?I'm seeing this as some new Panda / Penguin event but they aren't being real clear about it. I don't mean that we are doing anything wrong, but that Google is drastically reweighting the variables in the algorithm towards EEAT in order to fight off AI content (that's my guess as to what the purpose is).
What I'm also seeing is that no amount of EEAT seems to be satisfactory unless it's astronomical amounts or you're a local brick and mortar style service company or whatever. Like DR80+ sites might skate by. Big legacy sites with huge brand names. Everyone else, no matter how good their EEAT is, is getting hit and being replaced by "local sites" that aren't necessarily local to you even on the same continent. Nobody else is escaping.
So this takes me back to the war of attrition. Do we even want to battle that war? Google must be seeing that their user satisfaction metrics are going down and will have to reverse course on this by some amount, if not completely. But it won't be completely because we're now a year into this mess and they haven't slowed down.
I mean that I'm seeing results in many verticals that are coming from brick and mortar type sites, but they aren't necessarily local to you, not in the same city, state, or continent. From the USA, Google is now happy to serve "local sites" from the UK, Australia, and even Japan (that last one could be due to the profile they have on me as a searcher, though).What do you mean by 'local sites' that aren't even on the same continent? Specifically in the travel and other ymyl niches or more broad spectrum?
I'm working with local brick and mortar style service companies in a particular niche...less overall competition of course so there's that. But all the local contact info, content, socials, citations, the verified gmb...all seems to be enough on this level at least for EEAT.
But now I'm wondering what 'astronomical amounts' will be, unless they sort things out on their end...as I do plan on getting back into more affiliate and national stuff at some point here.
You plans seem quite solid.Here's where I'm currently at and where I plan on going in line with this , and the other related posts in this thread...
Yeah, local seems like a reasonably good bet too, though you'll be competing with other digital marketers and agencies in your locality who have been doing local SEO and digital marketing for their clients.I think local is absolutely the place to be. Using your online marketing skills to get leads for a local business. To me this seems like THE place to be in the current year.
I've been feeling like this for at least the past 2 years.I must say that I feel pretty dissatisfied any time I search, and I hope that's the case with everyone
I must say that I feel pretty dissatisfied any time I search, and I hope that's the case with everyone.
Exactly.There's just no good information in the serps anymore. With more and more searches, Google simple doesn't answer my query, but instead shifts it to a completely different query.