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- Mar 19, 2019
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Are the posts with the keyword in their H2 on authoritative websites and do they answer the query effectively? Also, are there links pointed to the page(s)? Sometimes, it doesn't matter if the keyword isn't in the title tag or H1. If the query is answered effectively and there is authority and links involved, it's probably not worth going after on a new website.I know I read about this somewhere but my retarded mind dont remember so I need enlightment again.
Lets say I find a good keyword like "can you fish with fishrod" and it have decent search volume but it says 2 people have that in their H1 so I feel like I cant compete with that.
But then I spot "can you fish with a fishing rod" and noone have that in their h1.
Do google value those 2 keywords different or is it the same?
Because I meet quite a few of these variations when I search and its starting to confuse me again.