bernard
BuSo Pro
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I am reviewing the Digital Strategy Crash Course and there is mention of AIDA (attn, interest, decision, action). So let me get this straight - the bulk of my website pages should be attention grabbing pages that lead to interest/decision pages (like reviews) that lead to action pages (affiliate product landing pages or order forms), right? So what are examples of Attention pages and the difference between those pages and interest pages? So is the first "clickbaitey", the second "informational" and the third and fourth "reviews" and "landing pages" linking deeper and deeper into the funnel from the Attn pages down to the Action page?
You don't have to follow that model to the letter but ideally, here is how it could be done:
Attention: "10 crazy hole in one golf swings"
Interest: "Tutorial: How to hit longer with better golf clubs"
Decision: "Best long range drive clubs"
Action: "In depth review and voucher code for Golf Club 1" or you can skip this and let the vendor do it.
That's my interpretation. In reality, a lot of people will have Decision (i.e. reviews) in an Interest article.