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Something like that. Might even be 40 keywords tanked. In total around 150 keywords. Informational and other posts are not included nor tracked.Can you share the total number of keywords prior to the update? In other words, 20-30 tanked and 10-15 gained out of how many total keywords prior to the update?
I don't know what you are asking here. How I am tracking keywords? If so, SEMrush and Serprobot. Also looking in GW and manually.Also, are you talking SEM or Ahrefs or Search Console?
What you quoted referred to the comparison between the pages that dropped and increased on that specific domain.Out of curiosity, roughly how many sites did you look at in your research?
For this update I have probably looked at 60-80 domains.
I rarely read his posts. I just skimmed through one of them, so I'm not sure what his assessment is.Based on CCarter's assessments in this thread, would you point to brand signals in the sites looked at as contributing factors? Or are you blanket saying you don't think they matter in this update?
"Brand signals" is a broad term, and I definitely think "brand signals" are ranking factors. I assume you just mean activity and engagement on social media platforms. If so, then yes, I believe it affects rankings in SE.
However, from what I've seen, social media activity/presence isn't what caused people to rank or tank in these two recent updates.