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I agree with @secretagentdad There are many ways to skin this cat, as long as you end up with a strong page for the query. Links to the page itself, links to the main domain, both work well. Links that are on-topic (relevant) work best.
Strong brands like the NY Times tend to be perceived as more authoritative, so their posts are more likely to gain good relevant links. They could outrank other sites even though the domain is more "generalized".
Authority (brand) generalized domain = more on-topic links to the page = better rankings.
Strong brands like the NY Times tend to be perceived as more authoritative, so their posts are more likely to gain good relevant links. They could outrank other sites even though the domain is more "generalized".
Authority (brand) generalized domain = more on-topic links to the page = better rankings.