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Welcome and is the rickroll going to make a comeback?
What's the deal with registering .com.au's? Do you need to register trading names every time? For example: one Pty Ltd, but 5 trading names and domain names?
Thanks for the warm welcome!Welcome aboard, @proto.
What I would recommend is to challenge your assumption that you're not ranking for any keywords. Open up Analytics and Search Console and see if the specific posts are getting any impressions and clicks. They likely are getting some long-tail traction but not high enough for you to notice.
My hunch, partially because you didn't mention it at all, is that you're targeting keywords that are too competitive for your site's own power levels. What are the general monthly search volumes for the keywords, and do you have any competition metrics you can use to gauge how hard it will be to rank them?
Another issue may be that the site sat without updates for long enough that you still need to kick start the freshness and increase Google's crawling frequency and budget for the site. If it has ~5-10 articles on it and it sat for two years with nothing else going on, the age is nice but other than that it's almost like starting over.
Especially if there isn't much in the way of backlinks to your domain.
That's two pieces of info we'd need to help you diagnose the issue:
You've come to the right place! Glad to have you aboard.
- Monthly volume & difficulty metric of the keywords you're targeting
- The number of referring domains to your site & some metric like Ahref's DR or Moz's DA.
They are indexed, i have changed the whole website design few weeks ago using a new theme but all the permalinkg and "seo" settings are the same.How long have these new articles been live? I'd reckon that if you keep the momentum going for a couple of months you'll see things changing. Right now they're probably re-evaluating the website, treating it like a "new" (previously inactive) site.
Did you change the theme or design at all? That can cause this kind of issue too.
Have you confirmed the new posts are being indexed?
What advertising platforms do you use?