Introductions Thread

[WhatAboutNow]

I'm curious to know what brought you to this conclusion.

Mostly shared success stories by redditors, plus various gurus on their newsletters/SM channels - seems like success on SM depends on many things such as the right approach (time and effort consuming to trial and error a lot of stuff until you find what's working), initial effort to hit the SM of choice hard, and a budget to then scale it. It seems even more difficult than SEO right now.

I realize my thoughts might be distorted, which is why I'm here - to seek a better connection with reality.

@WhatAboutNow, it’s all about matching your traffic source with the proper monetization method. You mentioned Mediavine and a content site. That could crush it with Pinterest if the niche is right. If the niche isn’t a good match, there’s Facebook that could work okay with CPM ads.

Historically, if you aren’t building a real business, you choose a target traffic source (platform) and then build the site to match it. That’s what Google SEO and content sites were. People create 5 page landing sites to be a funnel for PPC ad traffic. They create one-product Shopify sites for TikTok and Instagram traffic. Etc etc.

You’re in a position where you have the site already. We know the intended monetization method and what traffic sources that matches. It’ll get narrowed down further depending on your niche. For CPM ads you need a lot of targeted traffic for it to be meaningful. Google and Pinterest can drive a lot of traffic and the nice thing is their systems already are driving people down the interest funnel, so you get interested users on your site (who view more ads).

The way I initially created the website was entirely focused on Q&A for SEO traffic, so unfortunately that's not suitable for Pinterest at this time. Luckily, the domain is more broad-sounding, so I'm able to pivot within the larger niche and refocus efforts on something that better matches another traffic channel. I mean to say that I see what you're saying.

Unfortunately, the larger niche and my current sub-niche are trending downwards in interest over the last few years, which makes me slightly reluctant to commit to the long-term development of the project and invest actual money in it. So yeah, a lot of food for thought here.